Only says what your business knows.
Every response comes from your own FAQs. When information is missing, Relay says “I’m not sure, contact us” and helps move the question to a real person.
ALWAYS ON. ALWAYS READY.
Relay Assistant.
Your website, always answering.
Thoughtful conversations. Reliable answers.
A personal connection, around the clock.
Our newest, most immersive AI chatbot experience
Your website, always answering.
Relay Assistant brings your website to life with a modern, immersive AI conversation—answering routine questions instantly and sending the questions that need a human directly to your business.
Grounded in your FAQsWorks on any websiteAvailable 24/7
R
Relay AssistantOnline • Typically replies instantly
Helpful by design. Reliable by default.
Relay is grounded only in the information a business provides. If the answer is not covered, it tells the customer instead of making something up.
Understands the conversation.
Multi-turn memory lets customers ask follow-ups without starting over or repeating themselves.
Turns questions into leads.
Optionally collect a name and email before chatting, with a skip option so it never becomes a hard wall.
Fits any website.
Responsive on desktop and mobile, isolated from the host site so it never clashes with the existing design.
Looks like it belongs.
Choose the bot name, greeting, and accent color to create a consistent customer experience.
Simple setup
From signup to live chat.
No complicated build process. Relay gives each business the tools to teach, brand, and install its own assistant.
01
Add your business FAQs
Enter questions one at a time or paste an entire batch into the dashboard.
02
Make the assistant yours
Set the name, welcome message, lead collection preference, and brand color.
03
Paste one line into your site
Relay automatically generates the embed snippet. It works across website platforms.
04
Stay close to every customer
See incoming leads and usage at a glance while Relay handles routine questions around the clock.
Everything in one clear dashboard.
Update the assistant anytime, see what it is working with, and keep new customer details organized.
Good afternoon.
Messages answered348
Active FAQs42
Recent leads
Jordan M.Service question2m ago
Taylor R.Requested contact18m ago
Alex P.Pricing question1h ago
Pricing
Simple plans for an always-on website.
Choose the billing option that works for your business. Both options are for Relay Assistant on your website.
Monthly
$10 / month
Pay month by month.
Get started with monthly →Annual
$100 / year
Save $20 a year compared with monthly billing.One annual payment, equivalent to approximately $8.33 per month.
Get started with annual →Questions before you choose? Contact us and we’ll help you get started.
About Relay
Built by students. Made for business.
Relay Assistant was created by two Endicott College students who saw a simple problem: customers visit business websites at every hour, but someone cannot always be there to answer. Relay keeps that conversation going.
Meet the founders.
Two different areas of study, one shared goal: make reliable AI customer support practical for businesses.
Why we built Relay.
We wanted to give businesses a better way to answer everyday customer questions without sacrificing accuracy or the personal connection that matters. Relay handles the routine information and passes more specific questions to the owner.
ReliableAnswers stay grounded in the business’s own information.
PracticalSimple setup and a dashboard owners can control.
PersonalImportant conversations still reach a real person.
Contact us
Let’s get your website answering.
Relay Assistant costs $10 per month or $100 per year. Have a question or ready to get started? Reach us by email or Instagram.
RelayAssistantAI@outlook.com
Send us a message about your business and what you want Relay to handle.
Instagram@relayassistantai
Follow Relay Assistant or send us a direct message.
Questions about setup, features, or pricing are welcome.
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